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Steve welcomes Dallas from The AfterMeth Podcast for a Tune-Up to review the foundations of organic discoverability and episode formats. Listen in to our full conversation where I reviewed tips and tricks like...
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Want to learn more about The AfterMeth Podcast? Check out Dallas' site here!
Hey there, podcasting badasses. It's so received the podcast guy here with a, another tune-up episode of podcasting. Bad-ass. This is your chance to hear me coach an existing podcaster. Who's been podcasting already for a little while, and isn't seeing the results they're looking for. And we brain storm ways that they can tune up their podcasts and help it grow. This is a interesting dynamic because this is a friend of mine. Dr. Dallas brag that I had a tune up with last week and it was always interesting giving a friend advice that you've seen built a podcast the entire time, thinking to yourself. Well, if he was a client, I would tell him to do this or that. But knowing that he was a friend and that that's not my place. And then finally getting the chance to talk to him about some of those things. As I get to share some of my ideas with Dallas, not only will we be talking about some of the basics of search engine optimization when it comes to your title and title, extension for your podcast, but also diving into the different formats and styles and episodes that you can have in addition to just the typical interview style format. I hope you enjoy this information and make sure to follow me on Instagram at podcasting bad-ass for more tips and tricks all week long. And I look forward to seeing you Monday for another solo episode of podcasting. Bad-ass enjoy this great tune up with Dr. Dallas brag.
Steve:
It's Steve here with Dr. Dallas Bragg from the Aftermath podcast. Welcome. Thanks, Steve. Thanks for having me. Yeah, thanks for being a willing to be here for a tune up because we are podcasting buddies and it'll be interesting giving someone I consider a mentor in social media like some advice about the podcasting side of things because our journey is kind of started differently but they ended up or they're they're in similar paths right now. So tell me about your podcast and what it's about and what you're doing.
Dallas:
Well, my podcast is called the After Myth, which is a play on words because we're talking to gay men who have struggling with or have recovered from crystal myth. So it's their life, life after myth. Right. And so I started this speak originally. Because I wanted to reach out to families and loved ones of crystal meth addicts because in honor of my mom, because when I became a crystal meth addict, she had no idea the nuances that belong to a gay man doing crystal meth because it's a whole different world. Then anybody else doing crystal meth and it's a whole different world than any other drug. And so I wanted to create a repository of resources for family members, loved ones to say, Oh, I see this sign. I see that sign. This is a do, this is a don't, you know, cause my mom did a lot of don'ts. But she didn't know. But it's turned into a, a teaching platform is what I, I'm using it for. During the podcast, I'll stop and say, okay, underscore this. This is a learning point, but, you know, because I, what I'm seeing is the audience is a lot of men who are trying to get over this drug. And get past it. And so we also, also offer a study guide with it each week to journal questions or reflective questions. So, so that's the premise of it.
Steve:
Yeah. Excellent. And I mean, it is such an important resource for the community. And I definitely think that you have an excellent niche that you found, which, and you know, you know, who your target target audience is of like who the ideal listener is. And that's very important as you're getting started and you already. are doing great, but I definitely with the aftermath podcast, I kind of previewed with you beforehand, but there's some room to grow, starting in terms of how people find you. Cause right now, where do you think most of your listeners are coming from when they find you? Is it through your social media activity or
Dallas:
Tik Tok,
Steve:
Tik Tok,
Dallas:
Tik Tok. That's where most people are finding me. And they're mostly listening on Apple music, Apple podcast. I think when I look around, I mean, there, there's some coming off my website, there's some coming off Instagram, Facebook, YouTube, but for the most part, it's people from tick tock who see me. And then I also probably getting too far into it, but when people comment on my tick tock videos, I'll, I will reply a lot and say, have you seen my podcast, you know? And so I, that's been driving some traffic there too.
Steve:
Yeah, and anyone listening who feels overwhelmed by the concept of social media, I'm telling you, even if you're not in recovery for crystal meth or have been affected by it, give Dallas a follow just to see because like you do awesome at social media. I could have no notes for it because you're posting regularly. Your content is engaging. It's switched up with the formula. So it's not just reels or just static posts like you do. When I was in my courses to, be really good at this and train other people how to be really good at this. Everything in the social media courses, like Dallas does all this. I wonder if he took this course because you do great at that. But as much as we love your clever name, which is perfect because aftermath, the aftermath podcast, like it, it's perfect. The issue is that new people, when they find you might have a difficulty, if they don't already know you from your amazing social media accounts. Because what some of the struggles you were, you shared, even that you were aware that it's difficult sometimes to find it.
Dallas:
It is if you type in AfterMeth, it autocorrects whatever you're typing, usually mobile device, it autocorrects to AfterMath. And so when you type in aftermath, my podcast is nowhere to be found. So I have heard back from people, especially those who maybe are not as technologically advanced as others is that I can't find it, you know, and then people ask, well, where is it? So what I have been doing is sending them to the website. So I say aftermath. net. And so that way, you know, you can listen to it on the page or there's links to, you know, the other modalities. So that's, that's kind of been my work around. I know that's not sustainable, but instead of going through it, make sure you don't, you know, make sure you don't let it autocorrect and make sure you do this and make sure you do that. I just said, just go aftermath. net. So, yeah.
Steve:
Yeah. And the website certainly helps build up like your SEO on things like the internet as well, because there's a lot more words because I see like you post your blogs and like, like you post so much. Out there, but in terms of the way that, like, there's three real factors in terms of SEO in terms of podcasting. Okay? The first one is the podcast names. So if what people are searching for in the search bar of those words are in the name of the podcast, Mm-Hmm, you're more likely to be like number one, number two, like top five or six results. And it's not always the race to be number one because as long as you're in that top results where everyone gets to see your pictures, then it becomes a battle of the pictures. But you want to be in the top results from keywords being in your title. And I'm telling you right now, you don't have to change aftermath. You can keep it a compound word. You can keep it clever and beautiful and perfect. And in all your even cover art and everything, you can still always just call it the aftermath podcast. But I would highly recommend adding a title extension afterwards in the podcast and buzzsprout Where it's Aftermath, or like the Aftermath Podcast, colon. And then that's where you fill it with keywords like a crystal meth pot like a podcast about crystal meth or maybe even after separately than after math, because they're compound words in the title. So something like life after crystal meth.
Dallas:
Okay,
Steve:
and that way you have crystal or even maybe add crystal methamphetamines, even though I don't always hear that afterwards, but that way, if someone even searches for amphetamines and isn't searching for crystal meth, your podcast will still show up. But adding words on afterwards for your title, even if you're not changing your branding or messaging or the way you talk about it, making it so that they're in the title makes it so that when people search it, it'll show up. So you might just start getting while you're asleep. People like. Searching for crystal podcasts and find you. And then like, by the time that you wake up in the morning for your gym routine, they'll have already listened to all your episodes.
Dallas:
I have some questions on that. Would you suggest I put LGBTQ in the title extension because it is geared toward. Gay men.
Steve:
If it's geared towards gay men, I would put gay men in there. But if your ideal listener, who also will spoiler alert for later, we'll get to, but they should also be your ideal customer. Cause I'm a coach, but like your podcast and you can add a plus or and beyond or something if you're worried about leaving out the the women who want to come on or the straight men who want to come on but like make it so that if gay men are searching crystal meth gay crystal meth men that like those types of things you want them to be able to find your podcast as easily as they can especially being about something like that where they need that help and resource you got to catch them right then and there
Dallas:
Yeah, okay. Yeah, it's a good point about writing out methamphetamine because some of my videos on TikTok have been picked up because sometimes they really, the ones that do really well, TikTok picks up and puts on a search field for you. And there's a couple of it's put in the crystal. Search field. So it's, it's, it's lumped in with all of these like metaphysical crystal videos,
Steve:
which isn't too far off from your brand at times. Now, in terms of one concern you also previously stated was running out of like kind of topics or switching things up and keeping things fresh so what have been some ideas or concepts you've thought of for switching it out?
Dallas:
The only thing I have thought of is, as I'm going along, I'm approaching More sex therapists and gay therapists, gay counselors, you know, so I'm trying to get credible people in, but it's not exactly crystal meth related, but it's more of, taking care of yourself for life after sobriety or, sex after sobriety, stuff like that. So I guess the information isn't specifically for meth addicts, but it is for the LGBTQ population. So that's where I've been going lately to try to mix it up.
Steve:
Okay. Yeah. And I mean, I could definitely understand how with a podcast that's about, crystal meth and its effect like on gay people particularly. A lot of it is like, what do I do afterwards? Have you gotten a client from the podcast yet?
Dallas:
Good question. I would say Yes. Two actually. Well, I can't tell if they're from the tick, my tick tock or my podcast. Cause they, you know, they, they, they bleed together. And so I would say that it. Definitely helped establish my credibility in getting the last two clients that I have.
Steve:
Yeah. what I would recommend especially being that another, the third kind of topic that we were going to talk about today was monetization as well, is that as much as it's great building brand new communities like Patreon, you built a lot of communities already that you were working to keep active. You have, you know, A lot going on. You're on a lot of social media accounts. I do. I do. I don't think that you're at the point now where making a whole new community might be worth the 5 to 10 to 20 dollars a month people might be pledging to join something like that. So what I would recommend to increase your monetization Is to be able to, in addition to the interviews with the experts that are always important and get you connected to awesome, amazing people you might not have ever met. Mix it in where you're getting to do some coaching style episodes where you're giving free coaching advice to someone because a lot of times as coaches, the biggest obstacle that we have with getting new clients is that they don't know what to expect from coaching. And so if you were to offer to your listeners or to your TikTok people, you know, come on my podcast for free coaching session to see what it's like Like working with me, getting coached with me and use that as an episode. That way, if they end up working with you, that's fabulous. And you'll help change their lives for the better. I know you will. But even if they don't, you have an episode where people that will listen, we'll then get to learn what it's like. going through your process and they'll be drawn to that if they were meant to be drawn to that a lot quicker being able to have that mysticism of what it is that you do dispelled. So it wins for everyone, but then it'll also help you in the end, because then they'll be like, okay, that's what it's like, then here's my money.
Dallas:
Mm hmm.
Steve:
I
Dallas:
thank you for that. Yeah. Yeah.
Steve:
So if someone is interested in finding you or connecting with you, how would they do that?
Dallas:
Well, the website is aftermath. net. I have my own website, drdallasbragg. com and then it's drdallasbragg on all social media that you could think of. Facebook, Twitter, Twitter, Facebook Instagram, TikTok, YouTube. What did I miss? LinkedIn. yep, that's where you can find me and of course, you know, Aftermath podcast, hopefully we'll be coming up on. your search engines pretty soon. Yes,
Steve:
I'm sure it will. With the title extension, you'll be wonders and you'll be at the top of everyone's search. Yay. All right. Well, thank you. And thanks for listening to another episode of podcasting badasses.
