Podcasting Badass: Podcast Tips & Mindset Tricks For Success & Monetization

Podcasts: The (Not So) Toxic Truth About Miniseries

• Steve Bennet-Martin • Season 1 • Episode 25

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In this week’s episode of Podcasting Badass, host Steve Bennet-Martin sits down with Drs. Ina and Glenn Nozek, holistic health professionals, to discuss how they’ve used their passion for wellness education to create engaging content like webinars, and how they can transform that content into a powerful podcast. 🎙️

The Nozeks share their journey of educating people about the "toxic truth" behind environmental toxins, with a special focus on water filtration and purification. 💧 From live seminars to virtual webinars, they’ve been spreading awareness about how everyday toxins affect our health and how we can protect ourselves. Now, Steve helps them envision how their webinars can be turned into podcast episodes that work as evergreen lead magnets for their business. 🌱

If you’re curious about turning your existing content into podcast gold, or just want to learn more about holistic wellness and reducing your toxic load, this episode is packed with inspiration and actionable insights. 🌟

Key Takeaways:

  • Repurposing Webinars for Podcasts: Steve explains how you can turn existing business content, like webinars or seminars, into engaging podcast episodes that work for you 24/7 as lead generators.
  • The Toxic Truth: Drs. Ina and Glenn talk about the importance of water filtration, especially in Florida, and how toxins in our water impact our health in ways most of us don’t even realize.
  • Avoiding Podfade: Learn how to stay consistent and avoid “podfade”—when podcasters stop releasing content without notice—by planning ahead and staying committed to your content schedule.

Call to Action:
Want to dive deeper into the "toxic truth" about water and holistic health? Connect with Drs. Ina and Glenn via Facebook or text Ina directly at 732-300-1925 for more information about their webinars, seminars, and soon-to-launch podcast!

Follow Us:
Follow Steve on Instagram @PodcastingBadass for more tips, and make sure to subscribe to Podcasting Badass wherever you’re listening to get new episodes packed with tips, tricks, and expert advice on how to channel your inner podcasting badass! ⚡🎙️

Hey there, it's SoberSteve, the podcast guy, and welcome to another episode of Podcasting Badass. I have been loving the chance to give you a whole bunch of amazing solo episodes recently, as I've been hard at work preparing for my podcast launch protocol miniseries. But one of the recordings that I did this past week for that miniseries was such a great conversation that I wanted to share a piece of it with all of you right now, because it is a great example of how you can turn something that you do for your business on a weekly, monthly, quarterly basis, like a webinar or project, and turn it into a podcast that you can then Navigate people towards as a lead magnet, every day, seven days a week, even while you're sleeping, people can find you and experience this thing that previously before the podcasting was an option with something you had to set up and organize and do on a routine basis. With that, enjoy my conversation with doctors, Ina and Glenn Nozick. It's been a pleasure getting to know them through marketing. And I think you'll get to enjoy hearing a little bit about what they do and how they can turn what they do into a podcast. So enjoy the episode and stay tuned next week for another great solo episode with tips and tricks to help any podcaster channel their inner badass.

Steve:

Hey there, it's SoberSteve here today with Drs. Glenn and Ina Nozick. Welcome to the show, guys!

Ina:

Thank you. So nice to be here, Steve.

Steve:

Yes. And why don't you introduce yourselves and a little bit about what you do?

Ina:

Sure. We have been holistic health professionals for decades at this point. We're retired chiropractors. I'm also a clinical nutritionist, and we owned a holistic health center for many years. We sold that about 20 years ago, but we've continued on the health and wellness journey in our profession currently we are basically educating enlightening people about the toxic world that we're living in and Offering solutions to help people reduce that load to keep themselves healthy living a longer and healthier life And

Glenn:

My background chiropractic Lee was a specialist in allergy elimination type techniques and the reason I even bring that up is because what I needed to do in the office to work with people who were suffering from those conditions was to have air purification, water purification, to take other things out of the environment so that I could really focus in on what it was that they were reacting to and then work on that. And yeah, so it's been a long journey of looking at, this issue with people.

Steve:

Yeah I definitely ignited when I heard about it, because I think I shared with you, I know that my one of my college jobs, I worked a whole bunch of random college jobs, but one of them was that sharper image where you got the big commission if you were selling the air purifiers. And so I learned at age 18 and 19 way more about air purification systems at high level high budget levels than the average job. Teenager would because it was like 50 bucks every time that I sold when I got one and in college. That's a million dollars So I definitely have had to turn a blind eye to some of like my current habits with water bottles and things like that But with what you're doing What would you say is like your end goal then like your product that you really? Encourage the people that are caring about their toxicity to use or what kind of products

Ina:

So we've really, especially lately been honing in more on water filtration than anything else, especially living down here in Florida. But this is something that's going on all over our country. It's a very serious issue with what is actually in our water that we're drinking, but also bathing in and brushing our teeth with and washing our hands with, and it's really poisoning us. And so although we still need to consider, what's in our air and what's in our food, of course, and even now the dirty electricity from 5g and all of that, we've realized that the water is primary. So we actually have been really focused in more so on that and offering solutions to help people in their homes so that they're living in a healthier environment there.

Steve:

I love that. So currently your big talk is the toxic truth. I see, you talk about it and refer people to go there from when you meet them out at networking events. I see you talking and posting about it online. So tell me more about what that looks like and how that's been working for you.

Ina:

So the toxic truth is. either done as a webinar or a seminar. We've done it live locally. So people can come and, belly to belly, but we also offer it as a webinar. And lately we actually have honed in on the toxic truth about water. So in our general toxic truth seminar webinar, we're really educating people on Again, the toxins that we're being bombarded with everywhere, whereas the toxic truth about water. There's so much there. There's so much that people need to know. So we are honing in on that. Yeah, it's really just a way for people to know. And, once you can't unknow. And although we say ignorance is bliss, it's something so important. That we feel it's our mission to educate as many people as are open to hearing about it.

Glenn:

Yeah. I think too many people are blind to it, and that's the issue. And so we're just really hoping to enlighten and expose people, cause when it comes to water, people mostly think of. What they're drinking, but it's really about like we wash our hands. We bathe. We do some of that more than we even drink. So plus we're cooking and then we cook with water. We're having

Ina:

tea and we're making smoothies. But people are really just not. seeing the big picture with it. And again, it's so critical. It really is. It's so much more than we can even imagine. So what you know, as we're diving in and learning more and more constantly, we just want to not freak people out by any means. We don't want to create any doom and gloom. But if there's a way to reduce the risk so that we're not As poisoned then, that's really what we feel is necessary.

Steve:

With your talk on the toxic truth about water, I can imagine with the way that I love to talk about the things that I love dearly that one of your constraints is time that you have to like that. If I said, I'll sit here and listen to you to talk about the toxic truth about water for as long as you possibly would like. How long do you think you'd be able to talk about it if there was no time limitation?

Ina:

Probably hours. Yeah, probably a couple hours. Easy. Yeah, there's a lot. Yeah, most people don't have the bandwidth, though.

Glenn:

They previously are aware of. And so on.

Ina:

But people are so busy and so distracted. So we get that concise is probably best these days.

Steve:

Yeah. And you're doing what the way that you're doing the workshops and seminars right now. You definitely don't want to have a four to five hour seminar. It's not going to be something that someone wants to fit through, but that's the beauty of when you think of transitioning and translating your content into podcasts, you can have five hours of content, but have that split up into stories of 10 to 20 minutes to 30 minutes sections of, you start off with almost like rather than committing and you can always commit to doing it week after week, forever and ever, but even if you were just to do it. Think out and map out what's everything that I want to say today about the toxic truth about water and turn that into a story that you tell over 15, 20 episodes that are 15, 20 minutes each. That could be like your whole swan song towards everything that you would ever want someone to know so that when you do find those people out and about that are interested in The toxic truth about water rather than waiting one, two, maybe even three weeks until your next seminar or webinar. They can, you can say, take out your phone, go here right now, subscribe, follow, and you can listen to all the episodes right now because all 20 or however many you do are already out and you can almost use that as your, lead generating like so people can find it, but you can also refer people to it and will be a two for one at that point I like that idea.

Ina:

Okay, so I'm curious. So how would that differ from doing that same kind of thing on YouTube and having a playlist of let's say 10 minute segments because I did something similar, but I'm not putting it out there, but I'm just like, okay, what would the big difference be?

Steve:

Honestly, if you did something similar, and it was well structured from A to Z and perfect, that would just be your podcast is already recorded because we would just take your audio. And turn it into the podcast form, because it is really just a matter of telling that story pot like YouTubing. A lot of times people get with YouTube, so fixing and having to make sure that's visual and engaging visually for the full amount of time. But at the end of the day, most YouTubers don't even watch the screen. They're just listening to it with their phone face down or on their TV as they're doing the laundry or. Making food or whatever they're doing. But unless it's something that is a visual medium, like you're talking right now about and look at the water drops as I drop the chlorine into the water, unless you're calling them to look at the screen. If you're just talking about a topic, they don't look at the screen. So the content of the way that you would present it doesn't need to shift too much from doing it. Video and audio. I would just say that because YouTube generally gets more views, but less engagement while podcasts get a broader reach, but they also get like more engagement and the people are more likely to follow along and watch all of it and not get lost in their playlists and sets because it's your show and its own kind of homepage that having it as a podcast would definitely still be something to consider and focus and specialize in addition to, or as a separate thing to the YouTube channel. Even if it is the same content.

Ina:

Okay, cool. Great. Thank you.

Steve:

If you were to do a limited series, so let's say you did the toxic truth about water and you did that with your X number of episodes that you released, you can leave it then say and make sure that you still follow the show because after this series of telling the story will give you monthly or quarterly or whatever updates, the important thing there twofold. We'll be like to a communicated at the end be like, this is the end of the story where we're releasing it every day or every week or however the frequency is, but be also then follow through with what you say you're going to do, which a lot of that's when people pod fade, which is like the phrase for when people just stop releasing content when they said that they would. Like people say, we're going to cut back just a little bit and that's the last episode you'll ever hear from them like ever again, ever. So if you say part of our plan with this podcast is to do this limited series and then monthly or quarterly updates, just make sure that when you do that as well, you have that format and that formula so that two months from now, when it's done, time to record your next quarterly update. You know what you're going to be talking about. You're like, Oh, this is too scary because I don't know what I wanted to do. And I forgot where I was going because I lost my traction. So I'm just going to give up. So just again, have a plan and a formula and a format. So if you're doing those updates, before you even say you're going to do them, you know what they will be like broad strokes. Same thing with your newsletter. You don't have to know what is going to be in each newsletter specifically, but broad strokes saying these are what you can expect. And then giving your listeners, viewers leads what they expect. They'll love it.

Ina:

Yeah, cool.

Glenn:

Totally agree. It worked the same in an office where when a patient walks into an office, a smart office literally tells the patient what to do. They come in, they say their name. I say, Have a seat over there and the doctor will be with, because I'm serious. If you don't do that, it's you're not quite sure what you're supposed to do. So it's, it makes sense to, to help people and guide them,

Ina:

To be guided.

Steve:

Yeah. What would you say are some of your biggest takeaways?

Ina:

I think my biggest takeaway is it just seems like there's so much to this and there's so many different directions that you can go with. And the creativity is really what, brings every podcast to have its own unique characteristics and likeability. And that's how you attract your audience. So it's fascinating. It really is.

Glenn:

Yeah, for me, I'm reminded and I forgot about this. It feels like it was not long. It really wasn't that long ago during COVID. I and I did our version. You might say of a Facebook podcast every day. We did something called the daily dose. Daily dose with

Ina:

the

Glenn:

and the daily dose with the docs and it was just a little bit of like inspiration and light in a dark time, and that's all it was. It was designed to just give people that moment and, and it ended up being like, people really enjoyed it. We got a lot of feedback from it and we were just doing it regardless. Like we were half doing it for ourselves, so

Ina:

another big takeaway is that we pod faded because I remember we said, We were doing it every day, Monday through Friday, and no one could cut it down to three days a week, and then You know, it was like,

Glenn:

Then things start lightening up and it's

Ina:

so that's a big takeaway.

Glenn:

question. The takeaway is we need to not fade away. We need to do the opposite. Yeah. The

Steve:

big takeaway is no more pod fading. There we go. Luckily, a podcast coach that can help you with that when you're ready.

Ina:

We do.

Steve:

Yes. Thank you so much. If someone wanted to connect with you both to find out more information about the toxic truth about water, whether that be one of your webinars or about your podcast, how would they find you?

Ina:

So really good question because we're in the midst now of doing some changes with creating at least the landing page or something that we could drive people to that we're proud of, because what we have now, we're just not too happy with. So I would say for now can I give my number? Can they contact me?

Steve:

of works or email works, whatever works best.

Ina:

Yeah. So I'm always open to texts, calls. My cell number is 732 300 1925 and yep, my phone's always open. Always happy to connect with people and Facebook. We're both on Facebook. Absolutely.

Steve:

Yep.

Ina:

Yeah.

Steve:

All right. I'll make sure to link over to your Facebooks then in the show notes. Thank you so much.

Ina:

All right. Thank you so much, Steve. Great to be here.

Steve:

Thank you.