Podcasting Badass: Podcast Tips & Mindset Tricks For Success & Monetization

Pixie Podcasting for Health Insurance ft. Jen Mathey

• Steve Bennet-Martin • Season 1 • Episode 30

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In today’s episode, Steve chats with Jen from Pixie Health Insurance about leveraging podcasting to educate clients and grow her business. They explore the idea of creating a podcast mini-series focused on the upcoming changes in prescription drug plans for 2025. Jen shares her passion for helping clients navigate the complex world of health insurance and how a podcast could serve as a valuable resource. Whether you're in the insurance industry or considering a podcast to boost your business, this conversation offers insightful tips and strategies.

Key Takeaways:

  1. Podcasting as an Educational Tool:
    • Jen and Steve discuss creating a limited series podcast to inform clients about the 2025 prescription drug plan changes.
    • A focused podcast can serve as a lead magnet and a comprehensive guide for clients needing detailed information.
  2. Understanding Your Ideal Client:
    • Identifying the specific needs and preferences of your target audience helps tailor your content effectively.
    • Jen's ideal clients are tech-savvy, independent individuals who appreciate personalized assistance without needing in-person meetings.
  3. Overcoming Barriers to Starting a Podcast:
    • Concerns about regulations and content timing can be managed with careful planning and a clear understanding of industry guidelines.
    • Focusing on factual information without personal opinions ensures compliance and builds trust.
  4. Building Authentic Connections:
    • Being genuine and offering real value strengthens client relationships.
    • Jen emphasizes the importance of trust and open communication in her business approach.
  5. The Rising Popularity of Podcasts Among Seniors:
    • Podcasts are increasingly popular with the over-65 demographic, making it a timely medium for reaching her audience.
    • Leveraging this trend can enhance engagement and expand her client base.

What's Next?

Visit www.pixiehealthinsurance.com to learn more about Jen's services and how she can assist with your health insurance and prescription drug plan needs.

Stay Tuned:

Keep listening to Podcasting Badass for more expert insights on utilizing podcasting to grow your business and connect with your ideal audience. Don't forget to subscribe and leave a review!

Hey there it's Sober steve. And welcome to another episode of podcasting. Bad-ass. This week, I am joined by a pixie, Jen. She is a Jen from pixie health insurance, and I had an amazing conversation with her about what it would be like, turning those conversations you're having with professionals and new clients and leads on a regular basis. Into a podcast, whether it be a mini series or show. As well as how to navigate that. The idea of going from inspiration to lunch. Jen was full of joy and excitement. So I know you will enjoy this conversation. Make sure you are following the show wherever you're listening so you can get new episodes when they come out every single Monday. Until then keep on podcasting.

Steve:

Hey there everyone, it's Sober Steve here today with Jen from Pixie Health Insurance. Welcome to the show, Jen.

Jen:

Thanks, Steve. Great that you asked me to come on.

Steve:

Yeah, I was very excited to meet you and to talk about insurance is something that a lot of times podcasters, as I'm going out in like in the industry, I see that podcasters do it, but when I talk with a lot of people locally, they're always worried about laws, rules, regulations, things that they can and can't say that might get them in trouble. So I would love to talk more about what you might think of a podcast and how it can apply to your business.

Jen:

Actually. Just recently, I was looking at some statistics about, especially people over 65, and they're looking at current podcasts more than they ever have before. On average, they're watching them a few more minutes than going on even to Facebook. I think it's a great way to get out there.

Steve:

Yeah I def that age demographic attribute that to only mu the show with S Steve Martin has tha to that demographic and i And so as soon as that sh of seasons ago, all of a This whole new demographic of people that were traditionally, saying they were too old to listen to podcasts, all of a sudden thought podcasts were the coolest thing. So love that. And tell me a little bit about what you do with Pixie Health Insurance.

Jen:

I am the owner of Pixie Health Insurance. She is a COVID baby. She was developed and listed January, 2021. And everybody said I had lost my mind, but I took the interest of a fellow person that I caretake for, an older gentleman, he's actually a World War II veteran, for him for serving, and I didn't like the way that he was treated by an agent, and I saw what happened when he went without Medicare insurance, so I went ahead and said, nope, I'm going to devote myself to helping people who either don't know how to get the help, don't know how to ask, or are aware of what's going on, especially in today's 2025 changes, I am absolutely 100 percent confident in learning how to actually get this message out and what the changes mean and helping people just like him. It's what got me started to begin with just the passion of loving and helping people get to a better place. And protecting all of those people, including those that.

Steve:

Yeah, no, I love it. And I don't know how much I've shared with you about my past, but not only was I in the senior living industry for so long, I know every single year, all the Medicare reps were always saying, It's getting more complicated. Like not a single year has gone by where they said it's easier this year. It's always getting more difficult and more confusing. And there's always more options and more scams and more curve balls and things that people need to consider. But also like I was a care manager for a good year and a half where that's what I had to do is help people navigate it because people can't navigate this process by themselves. And, they need help. They need an expert. And so I'm glad that's where you come in. What would you say are some of the biggest issues or problems that your new clients are facing when they meet you?

Jen:

Providers, openness to providers, finding good providers and inside networks, which I worked really hard and diligent to do that for anybody who asks, not just clients, and partnering with them. Learning what the provider needs and what they're looking for and learning more about what's called risk management Which is really a better way of getting clients more time with their physicians and specialists keep everybody better and more healthy and the other biggest thing that I have to say is Prescription drug plans A lot of agents will run away from them. I run towards them. So i'm in the middle of learning and taking classes and figuring out how they work so I can get the message out Everybody who's listening about the changes without opinion

Steve:

Just

Jen:

here's the information. So this year 2025, I think all Medicare beneficiaries need an agent to explain what's going on. Just don't do it alone.

Steve:

Yeah, I can agree. And especially if that's something that a lot of people are shying away from or not like running away from with the prescription drug plans. I know from my assisted living experience that most of my seniors, by the time they're living in these communities, they're on anywhere from an average of 8 to 13. medications and different prescriptions and some are like covered with different pharmacies that the facilities use and sometimes they're not. And so when you're having that many prescriptions and you don't know what gets covered and what doesn't, it gets confusing. So I'm glad that they have you.

Jen:

a variety of carriers that have good ratings to select for you. So you know that you have something really good in your back pocket when you take out that card and you go use it at the pharmacy or you go to use it at your medical doctor.

Steve:

Yeah, perfect. And with all the different ways that you can help customers or your clients that you're working with, navigating this process, what would you say is like the number one talk or topic or thing that you end up talking about day after day that people really need to hear and they can't hear enough.

Jen:

I would say, why did the doctor be in the network at the beginning of the year when you wrote that Marketplace health insurance policy.

Steve:

What I go over

Jen:

On a regular thing and I really want people to know that's not an agent's fault Provider skin change their networks like they change their socks. So It's not us But it seems to be a big issue and it's something that I definitely want us to get with providers. The providers to help.

Steve:

Excellent. And so right now I met you out at a, in-person, real life networking event. You're building relationships and trying to get referrals that way, but where would you say, are you getting most of your business right now?

Jen:

Online.

Steve:

Online?

Jen:

Through my website. Www health insurance com.

Steve:

Awesome. And I do love your insurance now, because I'm not an insurance expert. I wanted to confirm like what you're doing is something where you can help people that are, is it more just in Florida or is it a nationwide thing? Where is your geographic area of reach of people you can help?

Jen:

I'm a state, so I, my.

Steve:

Okay. Awesome. So there is even if you're focusing on a podcast or anyone can listen, if we're focusing on Florida, if a couple other States found you, that would be okay. If they're one of those 16 States, at least

Jen:

I would have to say I have a big following up in North Carolina and New York where I'm from.

Steve:

Okay. Awesome.

Jen:

We do a really good business up there. Unfortunately, the products are a little slim up in New York, so I have a couple of stuff in Florida. Health insurance policies that work really good with somebody who is like us, who is a top employee and needs that health insurance, but doesn't want that marketplace tax implication. I have a solution.

Steve:

Perfect. As you're talking about something like, let's say the topic was because you're trying to really focus on the prescription drug plans right now. Is that something where you can see this being because prescription drug plans and Health insurance in general shifts and changes so much, but you see this becoming if you were to podcast part of your weekly routine where you're building and growing a show in an audience and a group or do you see it as more of a short term series that you can use as a lead magnet where you can say here are the 10 things you need to know that are 10 episodes that you do and then you're done. And then you can send people to that whenever you need. Those are just the two main ways that a lot of people look at podcasting. So I'm curious as to what kind of sparks your interest when I explain that

Jen:

when you explain that, Steve, I think of the latter. I think of the 10 main points, something easy and simple of a step by step process of who do you contact first because it's been asked of me. Already being an annual moments about to roll in and October 15th coming here soon. I would definitely say 10 main points of how to work through the prescription drug 2025 mask.

Steve:

Yeah. So something like that is perfect because it doesn't always need to be 10, 10 is just a number. I pulled out a thin air, but having that limited series is a great way to make sure that when you're trying to give a specific set of information with a story from A to Z, you're able to give it and with the right name of the podcast of being very specific of what it is not trying to get fancy and creative of calling it something cerebral and metaphorical, but like literally calling it if this is what it is, it's prescription drug plans of 2025 everything you need to know or something like that, but have it be very basic so that people can find it on their own when they're searching for it. Have a very clean, clear cover art that basically just has what it is with maybe a picture of a pill or a pill organizer or something like that so that it draws them visually and when they see it and then having it be just like you. doing what you do best, which is telling them everything that they need to know in a way that they'll be able to digest and follow. And at the end of each episode, they'll have your contact information so they can call you, go to your website, do whatever you need them to do to work with you so you can walk them through it. So I definitely see that being a great lead magnet for you, where you can then also not only have people finding you and your show through. And your business through that way. But then also as you're out and about networking, if you meet someone and you don't have the time to tell them everything that they need to know right then and there, you can also then send them to your podcast and they can then listen to it on their drive or then get back to you.

Jen:

Fortunately, you're asking me at a time where they haven't even released all of the information.

Steve:

That's how it goes. I understand that waiting till the last minute and things like that. So there's always ways to do that. And as long as once you get it, if you have everything else planned, other than the content, if you know what your logo and your brand and what everything's going to be, the moment you get the content, it's very easy to record, get it out there and be the first podcast about this. So that could be something exciting when the time comes, when they do have all that content out there. So with this podcast that you're imagining, what kind of barriers or obstacles might you see other than the timing of not knowing what the content would be yet today? What other kind of obstacles do you see coming in your way from thinking about it to doing it?

Jen:

Okay, so obstacles would simply be something like, obviously, as we already said, not having enough information. That's the first. Second, how is the audience going to feel about it? the front facing news shows it in a great light, but they don't know the backdrop of it. And there's a huge backdrop behind it.

Steve:

Yeah.

Jen:

That's what I want to scream when I'm allowed. So the obstacle is. If I do this, what kind of voice am I going to have, and how am I going to come across, I will, because I don't believe in that, and trust. I think if you talk to me and you know who I am, those are the two things that I need. You don't have to like me.

Steve:

Yeah. No, and I understand that. And I definitely get that. And that concern is something like a lot of my new clients and people that I talk with have like a lot of times it comes easier as we get a clear idea of specifically, like as detailed as possible, who it is that you're talking to. Because oftentimes I find that when we're able to really drill that down as to who that is, you're less worried about what the other people who aren't that person might think or feel because you really know not only obviously it sounds like you're looking for seniors that are, or, people that are of the age where they're looking or enrolling in prescription drug plans. But if you were like, I think even like a little bit deeper, like of closing your eyes and which are the people that like, what, because I'm sure that there are other people who do what you do. So who are the people that when you meet them, they light up and say, Jen, Pixie, I love Pixies. I love Jen. That's my person. What do those types of people have that maybe not every single senior who's looking for a drug plan might have. Tell me more about that.

Jen:

More about my client.

Steve:

As

Jen:

well, they would be very they love the pics. And for some reason they love me and they love the technology because they don't want me to come to their house and sit down with them. They want to be able to do it just like you and I are talking right now. But that's how I do. I'm a hundred percent digital agent. Make them feel comfortable. Go over things and spend a lot of time with them. And then at the end, cut up and be real. Is that hard to do? I don't know. So I was licensed to do Medicare in 2020. I was licensed to do Medicare in 2004. So I can tell you how long I've been doing, experience. And again, the passion for not letting people get just something called a call center. Agent that just calls you and then this.

Steve:

And there's definitely like a huge value for all of that. So what I would then challenge you when you're thinking about this message that you're going to be delivering to people, don't think about just that you're trying to talk to every single person who might listen to a podcast, but that you're talking to People who listen to podcasts that are interested in health insurance and prescription drug plans that also love pixies that are she or they, or part of the beautiful rainbow of life that can, that are interested in like the time that you have. So knowing that that you spend a lot of time with your clients when we're thinking about episode length, know that if you're torn between whether you make 10 minute or 25 minute episodes know that you're going to do 25 minute episodes because that's what you do as Jen when you're with your clients as you spend more time with them. So like knowing things like that's going to help you as you're building your content because you're not going to really be worried about like when I'm delivering this episode, if I make this joke, or that joke, is that going to be right? Because you're going to know Because you're not talking to everyone who's listens, you're talking to that perfect client who's the fabulous she, they pixie princess who's just needs. And it also sounds like your perfect person is like independent and like they want to do as much as they can on their own, but they're also smart enough to know that they can't do it all on their own. So they want you to be there as like a coach or a resource to walk them through the process, but they also don't need you to hold their hand or do everything for them too. So I think that as this much in this clear picture of who. They are when you're writing out what you want to say to them, not only will, because you're an expert in a badass. So what you do at pixie health insurance. You know what content you're saying, but you're also then going to know how you want to deliver it because you're delivering it to your perfect people. How does that land?

Jen:

lands perfect. And you also said it. So we'll also discuss the male client because he is a big part of it. And then I'm there to answer those questions, even on a Sunday, which is very rare. So yeah, I am textable 24 seven.

Steve:

That's perfect. I, that's a huge draw for me knowing that I'm your podcast guy and you can similar like text me with a question like this cover or this guest or that guest like, so yeah, with all of that and thinking about your podcast, what kind of impact would you see if you've created it? And it's this 10 part series talking to your perfect client out there about the prescription drug plans that they need to know for 2025. And it's released and it's now out there and everyone's downloading it. What does that look like and feel like to you when you picture that?

Jen:

I picture little mature adults going into CVS to pick up their drugs. And CVS pharmacist talks to them about these new prescriptions and how much they're going to cost and the new plan and they're wondering should they go on it and they're like, I talked to my pixie about that. I don't have to do that. So just give me my prescriptions and let me go. And then she leaves with a big smile on her face because I already gave her all that information.

Steve:

Yeah, that's

Jen:

something that she didn't need.

Steve:

And then in terms of the one benefit, also a lot of busy professionals like you also see like having a 10 part or 12 part or whatever part mini series where you're, you do it and then you're done, especially because once you write it all out, you 12 episodes in one or two days. It is very much like a quick cycle, but. This is also like you said, a busy time of the year over the next couple of months. So in terms of timing and managing a podcast along with your work routine, do you see any obstacles with that?

Jen:

Other than it being almost anyone wanted Steve. Okay,

Steve:

that's good.

Jen:

I don't see any obstacles with it. I think as we started out in the beginning of this discussion about Looking at, Hey, are they actually, are people actually looking at podcasts? The answer is yes. More than ever before. Yeah. Sometimes more than even the tick tock of the world. So yeah, when you look at that average money, spent to get out there and take a look, teach the community, something that you have and then reach a bigger audience all at once.

Steve:

Yeah, I love it because I made a business out of it because I do feel like it is so great for businesses when it's used and done well. And I've also seen it be done not well enough times to know why people give up, why it's not always successful. But it sounds like with your personality and your brand that you have, which are already like very clearly established, like having the pixie gives you that angle where we already know. Ish what the name like will be like in the logo and the branding and everything like that and bring your personality into the series that's coming out at a time as the information is coming out. So it's fresh and new and people will find it. But then it's also sounds like even though some of that will change that. It sounds like it's something they can go back to for months or Afterwards as well. And you can maybe update next year with what's changed with just an extra couple episodes. So I definitely see it's something that can be a great way to not only build your business from people finding you through podcasts, but also as you're going out and about being, Jen, the pixie podcaster will certainly be like another way that sets you apart in the art industry too.

Jen:

So through this conversation, what would you say are one or

Steve:

two of your biggest takeaways?

Jen:

Podcasts are possibly a genius way for an agent such as myself to get out my brand, which is number one most important client. And then obviously grow anybody's career. People are watching them

Steve:

more

Jen:

than they ever have before. And they don't cost anything.

Steve:

Yeah, the fact that it's a free resource for people makes it an ideal way to get to know people in a new way. Because there's, there's not that pay to play aspect. And then, because, I think part of it is like when people are listening, it's like in their ears, it's almost like a more intimate, Experience depending on where you're listening to your podcast, but it also shows higher favorability ratings and conversion ratings than any other form of advertising right now as well over print ads, TV ads, radio ads. People will hear those and they'll listen to and enjoy and buy something from a podcast more than any of those by a good 10 to 12 percent as of this past January's research that I had read. So it was really cool seeing that or March.

Jen:

Yeah, you and I are on the same page.

Steve:

Excellent. Hopefully so are my listeners too. So thank you listeners for tuning into Jen and I talk out the future pixie healthcare podcast. How would people find you right now to connect with you for information, whether it be about prescription drug plans or any other health insurance needs?

Jen:

They can go to my website, www. pixiehealthinsurance. com.

Steve:

Perfect. Excellent. Thank you so much, Jen. It's been a pleasure.